Dolphin Swimware
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Privacy Policy


What personal data do we collect?

Information provided by you:

Information we collect from you:


• When you first visit our website, we will ask for your permission to use tracking software to monitor your activity on our site. This helps us to better understand how our site is being accessed. This software is provided by Google Analytics and Hotjar which uses cookies to track visitor usage.

Cookies are small, harmless files saved to the user’s computer’s hard drive that track, collect and store information about the user’s interactions and usage of the website.

If you grant permission, the software will save a cookie to your computer’s hard drive to track and monitor your engagement and navigation of the website each time you visit.

Google Analytics and Hotjar uses your IP user address and tells us about the pages you have accessed and how long you stayed on these pages.

If you do not grant permission, we do not receive this information.

If you wish to block the use of cookies on your hard drive, you can select ‘cookie settings’ under the privacy settings in your browser options and add our domain name ( to the list of websites you deny access.

Google Analytics and Hotjar provides information to us in an anonymised format (general summary rather than individualised) and this information is stored on the respective platforms.

Google and Hotjar take your privacy very seriously. For further information, please visit and



Order History

Why do we hold your data?

How do we use your data?

The details we take when you purchase from our online shop are used to create an account (to make future purchases easier for you), pay, deliver your products to your chosen delivery address, verify and secure your payment transaction and send you newsletters and emails about our offers and products.

Data Retention

Information Security

We take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of our website users and the personal information that we hold. Our website complies with all UK national laws and requirements for user privacy and uses a Secure Socket Layer (SSL) certificate.

We have checked to the best of our knowledge that our website and hosting company have taken all steps possible to protect our site and data. The personal information you provide us with and we collect is stored on the shared hosting provided by Adventure Graphics Ltd within a secured MySQL database. For further details please visit

The sensitive data entered on our website is encrypted as an additional safety precaution. We class our sensitive data as children’s names, medical conditions and special requirements as well as the passwords you use to access your account. A child’s gender is anonymised and stored as such.

To further protect the data and sensitive data we use Norton’s virus protection software

While we do take all applicable technical and organisational measures to safeguard your data, it is impossible for us to secure the whole internet entirely. As a user, it is your responsibility to acknowledge this and to understand that the personal details you give to us by your own choice across the internet are transferred at your own risk.

Social Media Platforms

Our social media engagement is subject to the customs and privacy policies of each social media platform. Social media may have their own tracking cookies in place.

While we take great care to ensure the security and safety of our follower’s personal information it is up to the individual to use the platforms with due care and caution in regard to their own privacy and personal details.

Dolphin Swimware will never ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as telephone or email.

If we use social sharing buttons that help share web content directly from web pages to the social media platform in question, users do so at their own discretion. By default, some social media platforms shorten lengthy URL’s (web addresses) so that they look like this; These shortened URL’s can be prone to spam and hacking. Dolphin Swimware can not take any liability for damages/implications caused by visiting any shortened links.

The right to be forgotten

We will always include a clear and straightforward opt-out method on all of our email communication with you so that you have an easy to follow route if you decide you no longer wish to be contacted by Dolphin Swimware. Upon this request, your details will be removed from the database.

Please contact us if you wish to have your account removed. We will delete your personal details, however, Dolphin Swimware still needs to retain your order history and transactions for 7 years for accounting purposes.

Sharing your information

We do not share your information unless we are required to do so by law.

Your Data Protection Rights

Your personal information is kept private and stored securely until a time it is no longer required, is no longer relevant or you ask us to remove your details.

You may request a copy of the personal data we hold for you or ask us to amend your details free of charge. If you would like a copy of this information, please write to the business address at the bottom of this policy.

We will respond to your request within 30 days providing you provide us with proof of identity.

Questions about this Privacy Policy

It is important to us that our visitors and customers fully understand the privacy implications and this policy aims to outline the obligations and requirements of the users, the website and the website owners as openly and transparently as possible. If there is an area, you are unsure about, please do not hesitate to contact us so we can talk you through it.

Updates to this Privacy Policy

We will update this policy in response to legal, technical or business developments. This policy was last updated in May, 2018.

Resources & Further Information

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